Bring your brand to our community

Partner with the world’s best obstacle course race and our highly-engaged, health-conscious, global community of 8-million strong.



With over 6 million race participants to date and an 8 million-member social community, teaming up with Spartan isn’t your average partnership. We seek to create fully-integrated partnership packages that expose your brand to our passionate community through unique and credible activations. Spartan offers a wide range of partnership opportunities across a variety of channels.

Want to join us? Shoot us an email at


In Japanese, Rakuten stands for ‘optimism’. For more than 20 years, Rakuten has been fueled by mission to create a brighter future for the world.

Rakuten is a global leader in internet services that empower individuals, communities, businesses and society. The company’s 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to nearly 1.3 billion members across the world.

Rakuten is Spartan’s official Global Innovation and “Powered-by” Partner. Calling and messaging app Rakuten Viber is Spartan’s official race-day communications channel, connecting racers from around the world to a global community of Spartans.

Rakuten will support and strengthen the Spartan community through innovative technology and services.


In 1973, Craft founder Anders Bengtsson discovered the perfect baselayer for optimal body temperature management. Ever since then, Craft has been committed to designing innovative apparel for world champions and everyday athletes around the globe.

In 2018, Spartan partnered with Craft to bring their gear to the next level. Craft is now the official apparel of Spartan. Their comfortable fabrics and innovative designs are engineered for high performance, on and off the course. Plus, each piece of clothing is designed with a Spartan level of endurance in mind.


  • Experiential Expo Footprint
  • Sampling and Sales
  • On-course and Obstacle Branding
  • Live Stream Ad and Brand Integration
  • Web, Email Marketing and Social Features
  • Licensing and Merchandise
  • Broadcast and Live Media on ESPN
  • Feature on
  • SpartanUP! Podcast and Life.Spartan Blog
  • Sponsorship of Spartan Pro Team and Athletes
  • Social Influencers Campaign
  • World / Regional Championship Series

For more information on brand partnerships, media, licensing, corporate health & wellness, and executive training, email


At Nulo, they know that competing at the highest level requires a wholesome, high-performance diet - for both you and your pet.

Nulo’s mission is to fuel your pet’s inner athlete with top-quality foods and treats that are made with wholesome ingredients, including high animal-based proteins, low carb ingredients and a patented probiotic. Nulo’s formulas contain all of the things your pets need. And nothing they don’t.

Learn how Nulo uses input from the nation’s leading animal nutritionists to help bring out the best in your pets at